Bye Bye American Rye. An iconic brand in green, moreish Manhattans, bundles of rye, a splash of motion graphics, tasty typography and a couple of ambitious ideas, all shot in our studio in Dublin 2 to launch Powers Irish Rye. 

In the name of agility we shot external locations in-studio, with scenes projected behind the serve with foregrounds carefully styled to match. A bottle holder manufactured in-house attached a bottle of this exciting new sku to the camera for a smooth tilt, and a probe lens on a vertical slider created dynamic pouring shots.