Method and Madness

Social Content

Client: Irish Distillers Pernod Ricard

Agency: Teneo

In 2022 we were asked to shoot a batch of social content for one of the slickest spirit brands around: Midleton Distillery’s Method and Madness.

We used a selection of gobos to reinforce the patterns on the packaging, a dash of post production trickery to bring a sense of energy and a split screen execution to reinforce the two worlds of Method and Madness it takes to create an exceptional range of whiskey and Gin. All assets were supplied with and without typography by Werner Goss-Ross at Thanks, You’re Welcome from Cape Town.

Featuring four SKUs, four different cocktails, fifteen GIFs, thirty images and countless glasses.

Photography: Kevin Goss Ross | Typography: Thanks, You’re Welcome / Werner Goss-Ross | Movement: Stephen Reynolds & Kevin Goss-Ross | Agency: Teneo | Agency Producer: Naomi Moriarty | Client Service: Lianne Murray | Stylist: Katharina Ballhaus | Model: Luisa Veiga

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