Agency: Wilson Hartnell
In keeping with the spirit of the AIB Sustainability Conference, we wanted to build a platform which combined compelling storytelling with an exchange of ideas and inspiration, focussed on the journey to sustainability - the greatest challenge we all face.
Across video, photography and display assets, we would tell the stories of six business leaders who are making real, tangible progress on their own journeys towards sustainability.
From West Cork to Carrickmacross, we traversed the country to capture these stories in rich colour - focussing on the people, their businesses and the cultures which are driving such momentous change. Conscious not to interrupt daily operations at each business, we developed an agile, efficient approach, with the production crew rotating roles to capture video and photography simultaneously.
In 2023, as anticipation built towards the seventh annual AIB Sustainability Conference, we partnered with Wilson Hartnell to amplify the event by creating the AIB Sustainability Changemakers content series.
Featuring industries as diverse as Real Estate, Food Production and Solar Energy, our next challenge was to develop a single, consistent AIB visual aesthetic throughout. Our Post Production Team delivered a custom-built dynamic split-screen format, which drove consistency across all outputs, while also building a platform with made the ideas the star of the show.
As with so many parts of Irish life, conversations and sharing personal experiences are so important to inspiring action, and with this series, we hope that we have helped in some small way to show what’s possible when opportunity meets
With this series, we combined entertainment, education and inspiration; telling positive stories of ambition, innovation and progress to show how sustainability is always good for business.
Farm Zero C | Carbery
with Enda Buckley
Country Crest
with Michael Hoey
O’Brien Fine Foods
with John O’Brien
IPUT Real Estate
with Shane Caldwell
EasyGo
with Chris Kelly
Activ8
Ciaran Marron
Credits:
Director: Jamie Brennan | Cinematography: Stephen Reynolds | Edit + VFX: Karl Lawrence | Photography: Kevin Goss-Ross + Harry Rhys Thomas | Photography Post: Kevin Goss-Ross | Music: Bluerise by Oliver Michael / Artlist
Featuring: Dearbhail McDonald, Ciaran Marron (Activ8), Michael Hoey (Country Crest), Chris Kelly (EasyGo), Enda Buckley (Farm Zero C), Shane Caldwell (IPUT), John O’Brien (O’Brien Fine Foods)
Agency: Wilson Hartnell | Wilson Hartnell Senior Account Manager: Saloni Murray | Wilson Hartnell Senior Account Executive: Celia Fontan | Wilson Hartnell Account Executive: Chiara Friz