Youth Rebrand

Agency: Wilson Hartnell

We teamed up with Wilson Hartnell and Thanks, You’re Welcome to create a new visual identity for AIB’s youth platform.

We delivered a colourful, flexible, human-first, photographic brand, which utilises the existing AIB brand colours in an energetic new way.

Including a suite of icons,

a versatile bank of human assets: some still,

some moving,

all gorgeous.

A detailed brand guidelines document also included a detailed how-to for AIB's wide range of creative partners, so that anyone could apply the brand to any photograph.

Creative direction, photography and retouch: Kevin Goss-Ross | Design + Retouch: Werner Goss-Ross / Thanks, You’re Welcome | Animation: Stephen Reynolds, Michael Roulstone, Ciaran Keane